Due to the strengthening of the economy and low interest rates, more people are looking to purchase homes or investment properties. The change in the attitude of homebuyers is a tremendous boost for the real estate market. We are experiencing a new generation of homebuyers, the children of the baby boomers (age 25 and under). We believe this new market will fuel the growth of the first time homebuyers segment in the years to come. Rehabilitations and home sales are booming in Trenton and the surrounding areas. We are positioned to take advantage of these changes. We will leverage the relationships we have in the rehab market, first time homebuyer market and investors associations to increase our market share and become a recognized name and profitable entity in the city's real estate market. We sought to locate our office in the area with the most revenue potential, and where we have close connection to dominant real estate firms. Our target market - Trenton and the surrounding area - shows stability and growth.

This year, home sales hit record highs. Although this rate of growth is not expected to continue, we believe the real estate market will continue to grow at a good pace. The growth was a result of the Federal Reserve lowering rates to stimulate the economy. Unemployment rates are decreasing, which indicates that more people are in a position to purchase and sustain a mortgage payment. The stock market is recovering and putting more money in investors' pockets to be diversified into real estate investments. All of this creates more opportunity for growth in the real estate market, and we are in an excellent position to take advantage of the market's conditions.

The homebuyers that Promise Land Mortgage serves can be divided into three groups:

• First time homeowners: The bulk of the rehabs and affordable new homes are directed toward first time homeowners creating growth opportunities in the Trenton area.
• Real estate investors: Because the rehab market in Trenton is booming, sheriff sales are up. This makes Trenton a gold mine for investors.
• Residential refinancing: Whether it is for purchasing, construction, remodeling, debt consolidation or investment properties, we have programs available to service those with good and bad credit.

Market Analysis